"This is good for the industry," he said, adding that there is clarity for the sector and legitimacy has been extended to the direct selling industry.Īccording to Widell, now many young people are opting for direct selling as their career as the sector provides work flexibility.ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. Widell also welcomed the government's move to notify the Consumer Protection (Direct Selling) Rules, 2021 which bans promoting pyramid and money circulation schemes in the sector. The rest 20 per cent is exported to other markets of the Swedish beauty brand. Oriflame has two manufacturing plants in the country - Noida and Roorkee - and 80 per cent of their production is for the domestic market. Every activity goes through the direct seller," he said, adding that there is always a brand partner involved in generating a customer. "Many of these people (direct sellers) order from the website and deliver to customers or order for the customers. Oriflame has nearly 3 lakh direct sellers working with the company, which helps to drive the traffic towards the website of the company. We use to have 20 offices and now we have only five," he said. "Instead of paying that money to landlords, we are now investing that money on digital tools and product development. The company has offices in selected metro cities only. "We are here for the last 26 years and we are very happy with the progression of our business here," he said, adding, "now we have a good amount of experience, understand the country and have relevant products."Īt present, 95 per cent of sales of Oriflame in India comes from online platforms through the app and websites, and because of this now the company has decided to close many of its offices in the country. Oriflame had entered India in 1995 and was among the first direct selling firms here. Widell refused to share the revenue of the Indian entity, but said the company is having a "very solid growth" in the country. Sabtu, 18:19 WIB Komentar Bagikan Antusiasme Oriflame menanam bibit pohon mangrove di Wonorejo, Surabaya (foto: Ni'am Kurniawan/) - Prinsip keberlanjutan telah dipegang teguh oleh Oriflame sejak awal berdiri 56 tahun silam. Become an intelligent, sustainable enterprise with the best in cloud, platform, and sustainability. Oriflame Holding AG's net sales for 2021 were 1,016.5 million euro (over Rs 8,400 crore). Explore market-leading software and technology from SAP. Both the markets are neck to neck and are of the almost same size," Widell said.īesides Indonesia and Turkey, Mexico and Poland are the other leading markets for Oriflame globally.
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